The Prediction of Preference for Unfamiliar Urban Places
نویسندگان
چکیده
Preferences for unfamiliar urban environments were studied as a function of urban categories, viewing time, and four predictor variables: complexity, coherence, identifiability, and myster¥. A nonmetric factor analysis of the preference ratings for the Iongest viewing-time condition yielded live dimensions: Contemporary Life, Alley/Factory, Urban Nature, Unusual Architecture, and Older Buildings. The five categories differed significantly in preference, with Urban Nature by rar the most preferred and Alley/Factor¥ distinctly disliked. The combination of Iow coherence and high complexib/ characterizes the least liked AIley/Factory category, while the role of mystery in the urban setting is highlighted by the most preferred Urban Nature category. The results point to various ways in which the urban environment could be more responsive to people's preferences.
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